Committed to cutting through the nonsense. We develop quality supplements that actively support your health in every way.
No allergens
No antibiotics
No fillers
No hormones
When it comes to your health, you shouldn’t have to compromise on anything.
We aim to revolutionise health & wellness by providing the highest quality supplements, made from the most nutrient-dense, regenerative sources.
Pure, effective and free from any BS.
The food and health industry is flooded with questionable products and misinformation.
We are completely transparent about any ingredient we use and how we source it
Because you have the right to know exactly where your food comes from.
There’s no point in supplementing your body with elements it can’t absorb.
We are committed to using only the highest quality ingredients.And that’s not some marketing BS.
We use third-party testing to validate this.
Our grass-fed cows roam freely as nature intended.
We exclusively work with sources who practice sustainable agriculture.
All our farmers use regenerative methods foster the ecosystem’s health & resilience.
Meet the team
Hello! We’re Anton, Bart and Sonny. We found each other through a shared passion for health and living life to the fullest.
Together, we’re leading NO BS to bring you straight-up, nutrient-rich supplements that fit the way you want to live.
more than a product
Optimal health requires a lifestyle that nourishes your body, mind & soul.
However, the existing narrative is often clouded with BS on these topics.
That’s why we’re taking a stand for truth and science in our free educational content.
Get rid of the BS for good!
nutrition with integrity
No empty words or cheap promises. Your health deserves better.
We base our supplements on evolutionary evidence, so you get everything you need, in the way it’s supposed to be:
Directly from Nature.
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